A Good Nights Sleep Guaranteed After the Excitement of a Steelers Game
The Sheffield Steelers are delighted to welcome PSCL Beds as a new official partner for the 2026-27 season.
The Yorkshire-based company has joined the club in what represents its most significant sporting partnership to date, with the PSCL Beds name now featuring prominently on the shoulder of the Steelers’ home and away playing shirtsthroughout the new campaign. PSCL Beds
Based in Yorkshire, PSCL Beds specialise in luxury handmade bed frames, mattresses and sofas, with their products made to order in the UK. The company places a strong emphasis on craftsmanship, quality and its Yorkshire roots – values that made the partnership with the Steelers a natural fit. PSCL Beds
The agreement also comes during a special season for the club, with the Steelers celebrating their 35th anniversary. PSCL Beds
Steelers Commercial Manager Mike O’Connor welcomed PSCL Beds to the club.
“We are delighted to welcome PSCL Beds to the Steelers family and look forward to working with them on joint promotions throughout the season,” said O’Connor.
“Ice hockey players love a good night’s sleep, so we think a partnership with a quality bed company is a perfect combination.
“It is always great to bring another Yorkshire business into the Steelers family and we are really looking forward to developing the relationship over the course of the season.”
PSCL Beds say supporting local sport is an important part of their approach, with the Steelers partnership becoming the flagship of their commitment to teams and communities across the region. PSCL Beds
Their branding was first seen on the new 2026-27 Steelers shirts at the recent Shirt Launch and will now be carried by the team throughout the season.
We look forward to working closely with PSCL Beds and welcoming them to the House of Steel.
