A New Title Sponsor for the Steelers and Steeldogs
After 14 seasons, the Sheffield Steelers will be introduced onto the Arena ice a little differently next season, in fact for the next three seasons as we welcome the “TriggerHub Sheffield Steelers”
TriggerHub have partnered with the Steelers for the last two years but have increased their involvement with the club to take over the title sponsorship until the end of the 2028 Elite League season, the deal will also cover the Sheffield Steeldogs playing out of Ice Sheffield in the NIHL.
Announcing the deal, club owner Tony Smith said “We are thrilled to welcome Adam Shaw and his whole team at TriggerHub into the Sheffield Ice Hockey family with both the Steelers and Steeldogs.
“The partnership is for an initial three year period, though as we have shown with previous sponsors life alongside the Steelers tends to last a little longer than first thought.
“We love the energy and the passion that the whole team at TriggerHub have bought during our negotiations, they are delivering a serious message that we support wholeheartedly, they know that our team both on and off the ice will assist in every way we can to highlight the incredible work they do and the assistance available through their platform and app”
Real People. Extraordinary Stories. Transformative Impact.
TriggerHub is a trusted, evidence-based, proactive platform that empowers individuals through relatable mental health experiences while equipping organisations to reduce stigma, strengthen workplace culture, and enable people and performance to thrive together.
At its core, TriggerHub helps people feel heard and supported by connecting them to a community that truly understands, individuals who have faced mental health challenges and come through the other side with proven tools and real hope.
Mental health isn’t a one-off conversation, it’s a lifelong journey. TriggerHub is committed to ongoing, human-first support that resonates deeply. Together, this platform is changing how mental health is understood, experienced, and supported.
While supporting organisations in strengthening culture and wellbeing, TriggerHub is equally designed for individuals, wherever they are on their mental health journey. Whether seeking proactive help, offering support, or simply wanting to connect, TriggerHub meets people where they are. This is mental health support that’s relatable, always human, and always here.
TriggerHub founder Adam Shaw said “This is a proud day for me, coming from Sheffield and now being able to partner TriggerHub with one of the biggest brands in my home City.
“Our involvement with the club over the past couple of seasons has been incredible and we have seen first hand that the Steelers are the right platform to carry our name and incredibly important message to the people of Sheffield, Yorkshire, in fact the whole Country.
“I love the connection that the Steelers have with their fans, the energy and the passion that both players and fans bring to the event at the arena is special.
“The connection between the Steeldogs and Steelers is also so important, that these local kids have the best opportunity to play the sport they love and have a pathway into the professional game”
Learn More About TriggerHub “HERE”
As part of the TriggerHub Sheffield Steelers partnership, the first 500 people to sign up for the TriggerHub app will receive an exclusive early-bird discount.
TriggerHub app Annual Subscription: Only £9.99 (normally £49.99): https://buy.stripe.com/8x2dR96LqgoyaCB8Hh2Fa08
TriggerHub app Monthly Subscription: Only £1.99 (normally £4.99): https://buy.stripe.com/aFaaEXedS1tEdONf5F2Fa09